Can you land a job with 140 characters?


By Doug Meigs, for CNN

The hottest way to present your resume currently involves just 140 characters and a lot of hype. Twitter resumes - or "twesumes" - have been touted as the best way for social media-savvy types to snag a dream job. But before you post your own abbreviated CV, it is worth considering its limitations and what tweeting your employment history really says about you.

"I cannot imagine someone explaining their breadth of experience in 140 characters," says Sai Pradhan, a headhunter and managing director for Trufflepig Search, based in Hong Kong. "I know people are calling it an elevator pitch these days, but my goodness, even that's a bit longer. At most it could be an introduction with a link to your CV."

The term twesume (a contraction of "Twitter" and "resume") began gaining traction in 2011 after it appeared in an article by Sean Weinberg on social media news site, Mashable. Weinberg co-founded the website RezScore, which allows users to upload their resumes and receive an algorithmic-based grading on it.

In subsequent years, the 140-character CV has been hailed by some as ushering in a brave new world of truncated, social media-reliant resumes.
It was reported last year that U.S. venture capital firm Union Square Ventures and a handful of American tech companies were to only accept links to jobseekers' "web presence" -- from blogs to Twitter accounts -- instead of traditional resumes.

Earlier this year, the chief marketing officer of U.S. technology company Enterasys, Vala Afshar, announced that he would only consider Twitter applications for a senior social media strategist position with a six-figure salary. All candidates were supposed to use the hashtag #socialCV and possess more than 1,000 Twitter followers.

Afshar says he heard from hundreds of applicants and selected 15 for in-person interviews.

"The main point of this process is that the selection committee, including me, never references their CV," he wrote to CNN in an email. "The process was purely a digital research and conversation-oriented recruitment process."

Although Pradhan is enthusiastic about the business potential for companies using social media, she isn't convinced that Twitter will replace the resume for job-seekers. For her an updated profile on LinkedIn is more useful.

However a tidy web presence is increasingly important. International advertising firm Ogilvy & Mather is currently hiring a director-level candidate for its social media team in Hong Kong.

Application instructions for a similar posting last year warned: "Take a look at your Twitter / Weibo profile and if you find the words: maven / guru / expert? No need to apply. We want people whose focus it is to build our clients' profiles, not their own."

The implication is that while social media has made it easier for direct access to companies advertising on Twitter or LinkedIn, it has also made it much easier for unqualified wannabes to jam up the job search.

For Pradhan, who recruits middle to senior level marketing and communications professionals, checking job candidates' social media is the final stage in the process. She mentions a recent Asia-wide search for a director of digital marketing as an example:

"We basically honed it down to five candidates. And at that point, we actually looked at their online presence. We knew them on paper. We had talked to them in person and interviewed them a few times. And then it was time to see that they've actually been doing what they say."

For businesses, Twitter is just part of the evolving cornucopia of platforms to share and engage with potential partners and customers. The same principles that apply to selling goods are also valid for job-seekers marketing their skills.

"Back in the day, the only way to generate authority in your field was to speak at conferences and write papers and things like that," says Pradhan. "Now you can write a blog. Now you can post relevant content to connect with an audience. You can create followers for yourself. It's a way to build credibility."

Whatever the next platform for self-promotion, she urged jobseekers not to abandon commonsense and real-world skills: "Nothing beats meeting someone in person, shaking their hand and saying, 'I really want to work with you.' That's what it comes down to. Among all these online experiences, the success comes in moving them offline.


http://edition.cnn.com/2013/04/22/business/twitter-resume-cv-job/index.html

2 comments:

  1. Let’s note that every example of using Twitter to gather job applicants is for the purpose of hiring a social media practitioner. Seems reasonable for that type of job. And certainly, a candidate would expect his tweets to be reviewed, given that Twitter is the most easily scanned and evaluated of the social media.

    For other types of jobs, it seems gimmicky and not that effective.

    -Diana

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    Replies
    1. Hi Diana,

      Thanks for sharing your insight on this post.I agree - all the examples given do relate to social media/marketing roles and therefore it's no suprise that there's close attention paid to candidates tweets etc.in that sector.

      My take on this is that there is more scope than many realise for developing a powerful online presence that increases their job finding potential through the effective development of a personal brand. And just about the fastest and easiest way to create that personal brand is through social media...

      So my conclusion is that for most people,whilst tweeting is unlikley to land you a job directly, if used deliberately with that purpose in mind, an appropraite social media strategy can be a very powerful enhancement to your prospects.

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