By Neil Patrick
If you have a Linked in profile - and you should - you’ll be familiar with the way the site prompts you to give endorsements to the people in your network. And on the face of it, the more endorsements you have the better. Right? Well not exactly.
Does the number of endorsements you have actually matter? Do they affect your ranking on a Linkedin search? Should you aim to get dozens of skills for which you are endorsed, or is it better to focus on your top ten skills and aim to get these endorsed? Do recruiters pay attention to the number of endorsements you have? Should you request people in your network to give you endorsements? What is the minimum number of endorsements you should aim to have? Where on your profile should you place your endorsements pictogram?
These are important questions I think for every professional and the answers are not as simple as you might think.
So I am pleased to share this insightful interview between Jorgen Sundberg of Link Humans and Stacy Donovan-Zapar – the most connected woman on Linkedin. In this interview, Stacy provides her answers to all the questions above and more and is essential viewing if you want to understand how you can make sure your own strategy on Linkedin really delivers what you need. Just as importantly, it will help you focus on the things you should pay attention to and the things that will waste your time for not much return.
My thanks go to Jorgen and Stacy for providing some really great insights.