Job hunting in a recession – new tactics revealed

By Neil Patrick

Here’s an interview with Dr. Russ Riendeau. There’s some  valuable material here. In particular, there are some great tips for mature employees who may well find that the strategies that worked 5 or 10 years ago don’t work anymore. You’ll hear some new and sometimes counter-intuitive advice on how you can:

•Successfully market yourself in the new world at work

•Ensure your resume proves you're a superstar instead of merely showing you worked someplace

•Effectively deploy social media to demonstrate you're an expert in your field

I think these insights will give you new ideas to help you succeed in finding work in a very tough market. But as you’ll know from my other posts, I think having a back up plan is vital too.

If you are over 40 and looking for a job, or just fed up with the one you’ve got, there is simply too much at stake to rely on the skills and methods that we used to use.

Few jobs are really secure today, so even if you currently have a great job, you need to be thinking how you will find another if for any reason that job disappears.

The key to this is investing in what's called your personal brand value. Ignore it at your peril!