Your Unique Value Proposition – the key to landing your next job

It’s Patra Frame time again folks! Today I want to share Patra’s presentation of what she calls your Value Proposition.

I know it sounds a bit jargony, but the reality is that getting this right will equip you to present your next employer with such a compelling and attractive proposition that they can’t wait to have you on board.

In essence, it’s just really simple marketing. It’s the process of turning your proposition from simply ‘this is what I can do’ into ‘I understand what you need and this is why I can deliver it for you’.

Of course you cannot simply have one value proposition. You need to develop a distinct proposition for each and every job application. And that means rolling up your sleeves and doing your homework for each one. But after a while, doing things this way will become second nature.

It’s more proof of the folly of thinking that the more resumes and applications you send out, the better your chances of success. Success in today’s job market isn’t a lottery. The winners are the ones who can best articulate why they are the best candidate for the job. And Patra’s straightforward three point plan will help you do just that.