The One Hour Linkedin Makeover that will Turn you into an Opportunity Magnet

By Neil Patrick

Knowing how to exploit Linkedin so it works for you and sucks business opportunities your way, is in my opinion the number one online quick win for anyone looking  to enhance their career prospects, whether they are in a job or job-hunting.

But it’s no quick task to do all the things you need to do to fully capitalise on this opportunity  (and that’s why I’m hard at work writing an e-book about this!) Ideally you should be investing a couple of hours every week to do this. Every week. Every month.  And that’s a big ask for many people with busy lives.

I find over and over again that people who come to me for help have misunderstood what they need to do to get the basics of their Linkedin presence optimised.  The good news is that this is not a big task. It’s something you can get sorted out with just an hour or so investment of quality time.

Compared to the effort they invest in work for their employers or sending out applications if they are job hunting, many people still fail to get this essential foundation right. And that’s just a completely wasted opportunity.

So here’s an interview with Linkedin profile consultant Christian Moritz on Channel 8 News where he sets out the basic steps to getting your Linkedin profile optimised. It’s just 5 minutes long – in it you’ll discover exactly what you need to do to create the foundation of your own magnetic forcefield online.

Even if you think you’ve got it covered already, I still recommend you watch this to check you really have got your basics right.