By Neil Patrick
Since I started this blog, I have just kept on meeting more and more really amazing people in the area of careers and jobs. HR heroes, star recruiters, resume writers, Linkedin experts, social media stars, bloggers, coaches…the list goes on and on. But then every so often, I meet someone extraordinary who doesn't neatly fit into just one of these categories.
I have made it part of my mission to find and connect with the most important and influential people in these fields. It’s a simple and obvious objective really. By finding all these people, I can provide readers of this blog with the best contacts possible. Despite being in different specialisms, these people all share one thing…a passion for helping people with their careers.
If you’re a bit of a cynic, that’s OK - I’m the same, but I’ll tell you right now that this post is a free plug! But I am only doing it because I think this is something that deserves spreading the word about and it’s a fascinating story…
Meet Fernando Ratkoczy
I first encountered Fernando Ratkoczy a few months ago on Twitter. He had a much bigger following than I do - over 35,000 - so I figured, he was someone I’d like to have in my Linkedin network.
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| Fernando Ratkoczy |
And the glowing endorsements about him convinced me that he was much more than just a normal career coach. I knew I had to talk to this guy.
We exchanged a couple of emails and agreed we’d speak on the phone as he was temporarily in Europe instead of his normal home in California.
He’s helped over 10,000 people already
We managed to schedule a phone chat which ended up being four hours long!
As we started talking about his career, I quickly became fascinated. He had spent 20 years of his life as a career coach working with professionals who were facing redundancy. And it turned out that he’d helped over 10,000 people land great new jobs. That’s an astonishing number.
Being the slightly sceptical person I am, I did the maths. That’s 500 people a year, or about a dozen a week. Fernando explained to me that that was his normal caseload when he was a corporate career coach. He provided job finding consultancy and coaching to people who were typically being laid off by large organisations. His job was to ensure his clients found and landed new jobs as fast as possible.
I wanted to know firstly, why he thought successful professionals needed any help at all with their job search? He was quite unequivocal:
‘Today, being good at your job is no longer enough to get you hired for your next job. Getting hired is a specialized skill all on its own. And most people know far less about it than they think they do. Only a fool would attempt to represent themselves in court. You hire a professional. Finding and getting the right job is no different.’
Fernando went on to tell me that to minimise the negative PR, his clients’ former employers would pay up to $10,000 per person to ensure they were helped as quickly as possible after redundancy into a new job. Since many people were not adequately equipped to easily do this themselves, their ex-employers were willing to pay for this assistance as part of their redundancy package.
Which is how he became an expert at finding people great jobs. Or rather helping them to do it for themselves. And his success at helping people achieve this was why so many people had shown their appreciation of his help and guidance on Linkedin.
Why is it so expensive?
I asked him next why this coaching was so expensive?
‘The one to one coaching process is very time consuming. It takes many hours of meetings and discussions. And the firms that provide it typically carry big overheads. Most people don’t know what the steps to success are. They wrongly assume that you search for job vacancies that fit your experience, send off your application and resume, and hope you get an interview. It just doesn’t work like that anymore and if you use that method, you’ll most likely be in for a very long period of unemployment’.
Over many years, Fernando developed his coaching into a slick machine. He wasn’t in the business of just sitting there and giving tips. That was far too uncertain. What was needed was a proven process, which if followed would ensure success for everyone. At every level from the most junior to VPs and Executives. Over 20 years, his process just got better and better, until it was about as robust as it could possibly be.
How Hollywood comes into the story
As the chat progressed, he told me an amazing story about his own career. Before spending 20 years as a career coach, as a young man, Fernando had sought to develop his career in Hollywood. He had spent years in the film industry learning the art of film production. He’d actually acted in films and directed several too, before deciding to become a career consultant with one of the biggest global career consulting firms.
But that wasn’t the most interesting part of his story. He decided a few years ago to leave the world of corporate career consulting and combine his two areas of expertise; helping people find and land great jobs and film production.
He set out with a simple but hugely ambitious goal. He would produce the most comprehensive set of coaching films ever made, dedicated to revealing to people all the best practices and secrets of job search success he’d learned in 20 years of career consulting.
But these wouldn’t be just interviews and tips. Instead he set out to create a comprehensive programme which would film every step of the process he had refined over 20 years from start to finish, using the full production resource that would be applied to a movie production. Every scene would be properly scripted. Every shot would be professionally directed, lit and acted. The material would be edited, organised and packaged so that anyone could easily follow the step by step process.
This cost him over $1m dollars!
I’m still amazed at the ambitiousness of this project. Even after all the editing and organising, the full film programme runs for 7 hours! And I wasn’t in the least surprised when Fernando told me that it had cost him over $1m and 3 years to complete.
I wanted to know how the final result had been received. ‘The programme was finally finished last year and I’ve been delighted at the reception it’s been given by large organisations and the career coaching community. It’s great to get the endorsement of other recruitment and HR professionals. They tell me that the programme provides a really attractive alternative to the slow and expensive process of face to face coaching. And I’m relieved that they are buying it too… I need to recover my investment!’
I wanted to see the outcome of all this work and investment for myself and so Fernando gave me a free pass to view all the materials. I spent several hours going through the resources he has set up at the Successful Job Search Center - SJSC.
The materials there are impressive in their quantity and quality. Not just the film material, which is superbly well structured and presented; there are 400 resume templates for every role imaginable. Over 20 cover letter templates. A user forum. Progress tests. And a database of every employer in every state in the USA. It’s a very complete resource package.
Fernando has also provided me with this short series of excerpts so you can view some extracts for yourself.
I think he has succeeded in his goal beyond any expectation. The resources and process he has created distill all the best practices into a simple process that anyone can follow to achieve success.
I’d like to thank Fernando for the time he’s given me to talk about his life and work and I wish him every success with the Successful Job Search Center.
If you’d like to know more about the SJSC programme, just follow this link:
http://www.findrightjobfast.com/special-offer/
If you’d like to connect with Fernando or view his Linkedin profile, here’s the link:
www.linkedin.com/in/fernandoratkoczy/
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