Secrets of a killer Linkedin profile for business owners

By Neil Patrick

Business owners and entrepreneurs need a different style of LinkedIn profile to employees.

Here’s how to master this art without falling into the traps of bragging and exaggeration, which turn people off before they even read your profile.

Anton Volney explains here how he does LinkedIn profile makeovers and provides examples of things that work and things that don’t.

He adopts a well proven approach which marketers call AIDA.

It’s highly effective and I’ve used it for decades to design and implement hundreds of effective marketing campaigns.

What does it mean?

Simple. We must take the reader through four stages to achieve engagement:

1. Create Awareness - the first thing is to make it clear who and what we are all about

2. Generate Interest - to do this, we must offer something which matches what our audience wants

3. Ignite Desire - we have to present a proposition which no-one in their right mind would wish to turn down

4. Initiate Action - the final step is to make it fast and easy for your audience to take up your offer

There’s a wealth of tips and insights here for any business owner who is wondering just how they can get their personal profile on Linkedin working harder for them.

Thanks again to Anton Volney for sharing these tips.