By Neil Patrick
LinkedIn currently has over 250 million members and continues to grow rapidly.
If you're hoping to get head hunted, this growth of the network means it’s no longer enough just to have a basic profile, sit back and wait.
As LinkedIn’s membership grows, unless we adopt some active measures to increase our visibility, we’ll never be found. Our profile will just be buried under a pile of other people’s.
If you are a passive LinkedIn member, there’s almost no chance that a head hunter will find you and contact you about that perfect job.
So it’s not a good idea to simply approach LinkedIn as a static online resume. LinkedIn like every other social media network rewards it’s most active users with higher rankings and visibilty. But since we all have too much to do every day as it is, how do you know what are the best things to invest your precious time in doing?
Some people try to game the system to improve their search ranking, for example by keyword stuffing their job title, but LinkedIn's algorithm is smart to such tactics and will not reward this. In fact you just end up looking rather silly whenever someone views your profile.
What’s the real value of an endorsement vs. a recommendation? How can you make your profile capture the interest of headhunters? What things should you do on LinkedIn which will boost your chances of being found?
These and many other questions are answered here.
In this interview by Mark Neilan, Managing Director of Finlay James, asked LinkedIn Senior Relationship Manager Jonathan Gaskell how we can ensure we get found by recruiters on LinkedIn. Given that Jonathan is part of LinkedIn’s management team, he’s a pretty reliable source I think.
My thanks go to Finlay James and Jonathan Gaskell for sharing these insights.
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