Showing posts with label new career. Show all posts
Showing posts with label new career. Show all posts

Why you will fail to have a great career



By Neil Patrick

Naturally, I talk almost exclusively about jobs and careers on this blog.

But what is the difference between a job and a career? A lot actually…

Most people think of a career as nothing more than a succession of jobs. But a job and a career are not the same thing. A job, any job, is basically a simple transaction between you and an employer. They give you money and you give them your time and work in exchange.

You take a job because, because… why? Usually it’s just because you are offered it. And you need the money. Not much more generally, if you are really honest about it. I can’t remember the last time I had a conversation that went something like, ‘Yep they offered me the job…and I turned it down. It wasn’t really fitting right with my life goals’.

Most of us have been taught from a very early age, that if you work hard, you’ll succeed and be happy. And if you work really hard, you’ll be really successful. It’s not true. At least it’s not true if all you have is a job rather than a career. And despite the fact that this reality is staring us in the face every day, we still keep on believing it.

Just about every time I ask one of my hard working professional friends how things are going at work, I get a similar answer. But whatever their answer, they will almost always begin with, ‘Yeah things are really busy...’.

'Really busy'. Hmmm. Since when did being really busy equate with the fulfilment of anyone’s calling?

A career on the other hand isn’t a job. It may involve a job or jobs, but it is something you choose because it is what you need to reach your greatest level of self-expression and self-realisation. A real career engages you every single day of your life. It is your very reason for living. It is …your passion.

Yes I know, as soon as I mention the ‘P’ word, some or even many readers will have a Pavlovian response and think… 'Oh here we go, here's another guy, telling me all I need to do is find my passion and my career will flourish’.

'He’s going to tell me all about brilliant people with amazing talents who got lucky'.

Well I’m not going to say that, because it’s not true. And it’s not the point.

What I am going to say is that you have a choice. You can choose the default path and have a life of mediocrity and hard work in a series of jobs. And these days, those jobs will get harder and harder to find and in this economy you’ll have longer and longer periods without one.

Or you can be brave, believe in yourself and the essential truth that no-one ever had a brilliant career by simply having a job. And have the faith that if you accept this truth, find your purpose and pursue your goals because they are your passion, you WILL have a brilliant career.

So the choice is up to you. Every one of us has at least one unique and amazing talent. But most people compete in areas where they have no talent at all.

And it’s clear that I’m not the only one who believes this. Just watch this really entertaining performance at TEDx by Larry Smith from the University of Waterloo, Ontario, who knows a thing or two about careers.





Baby boomers reinvent their careers in the art world



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One was a stockbroker, another a computer whiz. There's a therapist and a small-business owner. Each retired from a traditional career and launched into another in the arts. 

"Do I still have nightmares about the other (job)? Yes," says Bill Sanders, a Steamboat Springs, Colo., ceramics artist who is retired from the lumber and wood flooring business he owned for 20 years. He says he still wakes up sometimes in a cold sweat worrying about whether some shipment is making it to a job site on time. Then he realizes he doesn't need to worry about that anymore. 

These days, Sanders, 64, keeps to the outdoors - he skis during the winter and volunteers for the U.S. Forest Service during the summer - and creates his artwork, which includes dishware, decorative pots and sculptured horses. 

He learned the basics of ceramics as a teenager living in Southeast Asia. He kept at it while growing his Honolulu lumber and flooring business to include eight employees and more than $1 million in inventory by the time he sold the company in 1997. 

Then, he and his wife, Barbara, also an artist, moved to Colorado, and he turned to his lifelong love of ceramics more intentionally. 

"Clay is kind of cool. It's just dirt," says Sanders. "If you don't like what you did, you just throw it back in the bucket and then you can make something else." 

Jennifer O'Day, 61, of Austin, Texas, is a former stockbroker who says her mixed-media artwork nourishes all her senses. 

"It really sharpens my ability to see visually and perceptively and I think tactilely," says O'Day. "It's not just about my mind and my hand accomplishing something. It engages that whole mind-body-soul thing." 

She was born into a business-oriented family, so that was in her blood, she says. The art she nurtured. 

"I wanted to do something that was closer to the bone and less about the money," O'Day says about the portraits she now assembles. 

It's not just about my mind and my hand accomplishing something. It engages that whole mind-body-soul thing," she says. 

There's one aspect of her old stockbroker life that she sometimes misses: engaging with clients. 

Geri deGruy, 59, also enjoyed her previous career, as a therapist in private practice, although it was emotionally gruelling working with many of her clients, who were abused women.

"Toward the end of my practice, there was a feeling sort of like PTSD," she recalls.
She turned from being a therapist to the textile arts, which required that she slow down. 

"I started seeing form differently. I started seeing repetitive patterns," says deGruy, who creates small art quilts and mixed-media collages. "My eye was developing, my seeing was changing." 

She still works every day. 

"Always our time is short - we never know," deGruy says. "I have that urgency every day. I don't want to waste this moment. I don't want to miss this opportunity to play with color." 

Judy Hoch, 72, of Salida, Colo., finds parallels between her former career, as a computer engineer, and her current one as a jewellery maker. 

"Jewellery making is just engineering on a very small scale," she says. 

Hoch spent a dozen years at IBM, where she became a senior engineer and earned two patents, then moved into a computer software job, from which she was laid off in the early 1990s. 

"I had to do something after that," she recalls. "Going back to work in high tech when you're 50-something, it wasn't a real good idea. It wasn't going to work." 

She took jewellery and metals classes at a Denver-area community college and got hooked. She relies on her mechanical engineering training when fusing metals or cutting stones. 

"It's a lot of fairly sophisticated measurements," Hoch says. "There are so many technical things . Engineering is a very useful skill to have." 

While she describes her years in high-tech as fun - "like working with puzzles" - jewellery-making taps her creative energy. 

"You spend a week away from it and you get terrible withdrawal," she says.


This post originally appeared here: 

Baby boomers start 'encore' careers


By Rodney Brooks


“Of 76 million people above 50 and nearing retirement, about half have interest in entrepreneurship,” said Jean Setzfand, vice president of financial security at AARP. “And many want to give back to their communities.”

Sitting at home through a 20- or 30-year retirement is no longer an option for an increasing number of baby boomers.

Some are looking to do something else because they have to for financial reasons. But, increasingly, boomers are embarking on entirely different “encore” careers after retirement.

“The reality is people are living longer, healthier lives, and when they get to the point when the need to make a change - they retire, are laid off or sell their business - they are 60 years old, and they say ‘I still have another 10, 15, or 20 or more years and I want to do something,’ ” said Nancy Collamer, author of “Second Act Careers: 50+ Ways to Profit From Your Passions During Semi-Retirement.”

“It’s out of financial necessity is some cases, but it’s lifestyle in other cases,” she said.

Take Linda Lombri, 65, and Virginia Cornue, 68, both of Montclair, N.J. In their post-retirement lives they have reinvented themselves as mystery writers, even though neither had written fiction before. They began an e-book series, the “Sandra Troux Mysteries,” which is sold on 10 websites, including Amazon, Barnes & Noble and Apple’s iTunes. The first in the series, “The Mystery of the Ming Connection,” was published last year under their pseudonym, Crystal Sharpe. Their second in the series will be out this spring; the third in the fall.

Both fans of the Nancy Drew series when they were young girls, they have re-imagined her into a trio of female baby boomer characters. “Not only are we reinventing ourselves, we have our characters reinventing themselves as well,” Cornue said.

Pushed out at 62

Lombri had careers as a home economist and a marketing executive. She was forced into retirement at 62 when her job was eliminated - when she had a daughter who was a high school sophomore. “I was ready for (retirement) emotionally, but not financially,” she said.

Cornue said she has already reinvented herself several times. She started out as an actor in New York City, became a director of nonprofit organizations and ended up a cultural anthropologist. She still teaches part time at a local college.

Then there’s David Roll, 72, who ended his career as a Washington, D.C., lawyer 10 years ago and embarked on a new one as an author, historian and founder of Lex Mundi, a nonprofit agency that finds pro bono lawyers for social entrepreneurs around the world.

But it’s the nonprofit legal agency, which has taken him around the world, that occupies most of his time: “I love it,” he said. “It has its frustrations, because you’ve got to raise money to keep it going. But to have created something that is having an impact. ... Not every social entrepreneur is changing the world, but they are some doing amazing things.”

Cookies!

Yuval Zaliouk, 74, is co-owner of YZ Enterprises in Toledo, Ohio. He retired from a career as conductor of the Toledo Symphony in 1989 and decided he didn’t want to move his family to take another conducting assignment.

The answer was his dream: to make and sell cookies based on his grandmother’s recipe, starting out in his kitchen. 



“I even won entrepreneur of the year award in 2003,” he said. “I never imagined that I could be a businessman.”

The Almondina cookies now sell 12,000 cases a day, ship to all 50 states and can be found in supermarket chains such as Trader Joe’s and Publix. Oh, by the way, the co-owner of the business is his wife, Susan, a former ballerina with the Royal Ballet Company in London, where they met.

“Only in America,” said Zaliouk, a native of Israel. “There is a lot of mobility in this country. It’s not like Europe, where if you are not fired, you stick with a job for life. Here you are free to start things. It’s a different atmosphere.”

Marc Freedman is founder and chief executive officer of Encore.org, a San Francisco-based organization that helps Boomers start that second career. Its focus is getting them involved in nonprofit agencies.

Freedman spent 15 years working with children in low-income neighborhoods. He has long had an interest in mentoring, so he made his second career into a job that helps baby boomers step into their second careers.

“The larger aspiration behind the organization is to tap the human capital and population moving into their 50s and 60s,” Freedman said.

Zaliouk has advice for budding boomer entrepreneurs: “In one word, courage.”

“It really is a question of courage, making up your mind to do something - courage, tenacity or stubbornness,” he said.



http://www.clarionledger.com/article/20130327/BIZ/303270026/Baby-boomers-start-encore-careers



HELP FOR ENTREPRENEURS

The U.S. Small Business Administration and AARP are involved in helping retirees into encore careers, as entrepreneurs. They are jointly promoting April as Encore Entrepreneurial Mentor Month, featuring one-on-one instruction, classes, mentoring programs and help writing business plans.


Why Post 50 Males Must Resist Becoming "Standardized Old Men"



Two years ago I spoke at the Florida Boomer Lifestyle Conference in Clearwater, Florida. I entitled my presentation "The Mission, The Man, The Money: Marketing to Baby Boomer Men." My goal was to inspire this audience about business possibilities revolving around Boomer male aging in a society that has often marginalized aging men.

I wanted my audience to understand why and how Boomer men will challenge the stereotypes and social strictures of aging. This is a generation that has never settled for outdated traditions, and collectively men over 50 will create new images of male aging: concepts that are humanistic, individualistic and empowered. The sociology of Boomer male aging has vast implications for business, from edgy new products to inspired services.

On a concurrent track I happened to be reading Existentialism for Beginners, a concise book written by David Cogswell, one of my high school classmates and a friend from our college years. Although I once designed and taught a university course entitled "Topics and Problems on Humanistic and Existential Psychology," it is lamentable how much I had forgotten about existentialism and how extensively this philosophy pervades contemporary thinking and culture. It's a philosophy for today as all Americans struggle to discover how to redefine and reinvent themselves in a time of much economic uncertainty and global unrest, a time when traditional institutions seem to be faltering.

David Cogswell brilliantly grapples with the complexities of existential philosophy and all the major writers contributing to this revolution in thought that emerged into popular culture following dark years of fascism and World War II (although he correctly traces the roots of existentialism back to the mid-19th century).

As Cogswell writes, "Existentialism focuses attention and concern on the individual over the group..." And he conveys a liberating idea: "To achieve an authentic life, an individual must direct oneself and resist the pressure of mass society to create standardized human beings."

With Boomer men sensing the end of their primary careers and a future rife with uncertainties - economic, social and medical - many are now considering how to avoid becoming standardized aging humans. Many realize that to resist society's impositions - stereotypes of aging males, lack of clear purpose that can accompany retirement, and wrenching searches for deeper meaning, for relevance, for a sense of legacy - they must do as existentialists intone.

"There is not fixed definition of a human being," Cogswell clarifies. "We define ourselves through our choices and actions. We find ourselves in the world, existing in a particular situation, but must go forward from there to create ourselves."

This is the power and perplexity of a life-stage so bereft of clear-cut paths. Living beyond 50 and 60 compels most men to understand their fundamental values and then ascertain how those values can best be expressed for personal enrichment and enduring benefits for others.

In my Florida speech I presented some interesting new research about happiness. According to researchers, humans seem to find greatest happiness early in adulthood and then again late in life, beyond 50 and 60. Between those bookends looms a mid-life slump when we feel least happy with our situation.

For American men, that deep trough arrives around age 56, a chronological anniversary that so many men are now experiencing. The low point for American women arrives nearly a decade earlier, possibly in tandem with menopause and empty nesting.

Roughly 12,273,000 American men are now between 55 and 59, so, according to this research, millions are struggling with depression and futility that robs us of our sense of life satisfaction, our happiness. It's not too much of a leap to conclude that many of these men are grappling with the potential wasteland of an aging life, a sunset not fully validated with continuing engagement, enrichment and purpose.

Individual men may feel powerless against external forces of unemployment, layoffs, downsizing and chronic diseases. But when a generation of men known to challenge authority confronts this evolving life-stage, transformative beliefs and actions can emerge. A generation of men that embraced feminism and racial inclusiveness can create new constructs for male aging, conceptions that are engaging, uplifting and liberating.

Author Cogswell identifies Friedrich Nietzsche (1844 - 1900) as the "soul of existentialism," a thinker who has influenced contemporary psychology, literature, spirituality, art and music. Nietzsche wrote that "society everywhere is a conspiracy against the manhood of every one of its members." And it seems true today that millions of Boomer men, vital and engaged as many now are, must nevertheless consider how traditional habits in western society could conspire to strip them of their opportunities to thrive beyond 60 and into bonus years promised to so many.

I concluded my Florida speech by resurrecting words written more than a century ago by Walt Whitman:

"I celebrate myself, and sing myself,
"And what I assume you shall assume,
"For every atom belonging to me as good belongs to you."
"I too am not a bit tamed,
"I too am untranslatable,
"I sound my barbaric YAWP over the roofs of the world."

Whitman's thoughts are a metaphor, reflective of the heart of a generation of men looking into the mirror and seeing the face of male aging. They will not be tamed in the sense of outdated traditions around aging, and collectively they will bring new meaning to this life-stage while stimulating reinvention of the businesses and brands that serve them.

As the great writers about existentialism would urge, Boomer men must resist all forces compelling them to become standardized old men. YAWP!


Brent Green is the author of "Marketing to Leading-Edge Baby Boomers" and "Generation Reinvention," the founder of Brent Green & Associates Inc., a frequent keynote speaker and radio host

 http://www.huffingtonpost.com/brent-green/how-baby-boomer-males-wil_b_1326714.html?goback=.gde_4667519_member_221669684

Spain: jobs crisis spawns entrepreneurs


Two years after being laid off from her job as a health and safety consultant, Ana Luis has found a new, quite different occupation. The blue-eyed, blonde-haired 46-year-old stands busy in the window of her very own dress shop in Valladolid, north-eastern Spain, deftly fixing clothes on a dummy.

For Ana, it was a childhood dream come true - one born of the nightmare of redundancy.

Left jobless like millions of others in Spain's recession, she did what many are also doing, for want of an alternative: launched her own business.

"I had a choice: stay sitting at home and do nothing, or throw myself into a project that I like," she says.

She opened the store less than four months ago using part of her redundancy pay and savings - a total investment of 30,000 euros ($40,000).

She is one of a wave of Spaniards trying to create jobs for themselves in the recession that has driven the unemployment rate above 26 percent.

The crisis sparked by the collapse of Spain's building boom had wiped out a lot of self-employed entrepreneurs: 625,000 between 2008 and 2011, says Lorenzo Amor, president of the small entrepreneurs' association ATA. But in 2012, as the unemployment rate climbed to record highs, their number grew for the first time in the five-year crisis, with 53,000 new registered self-employed, he says, citing government figures.

These entrepreneurs created 72,000 jobs, he added - just about the only sector to do generate any.

"For the next few months it is going to be easier to create your own job than to find one," Amor said.

"In Spain, every hour 67 people register as self-employed. Unfortunately, half of those don't manage to keep their business running for more than three years."

Despite everything, they are having a go.

In a trendy district of central Madrid, serving staff bustle at the coffee machine in "La Bicicleta", a novel bicycle-friendly cafe where cyclists can park their bikes. Its tables are crammed with customers even though the cafe only opened days ago, under the management of Tamara Marques, 29, and Quique Arias, 35.

"I had other job plans. I wanted to be an air traffic controller. But the labour market is nothing like it was," said Tamara.

"The way the economy is, I prefer to invest in something I really like and which will bear fruit, rather than wait for the government to do something for me."

She and Quique launched their plan in late 2011 and managed to open their cafe, with its rough industrial-style decor and deliberately shabby armchairs, more than a year later.

They raised the 100,000 euros they needed through a rare bank loan and help from their families -- no thanks, they say, to Spanish bureaucracy.

"We're not even talking about getting subsidies or making it easier to get a loan," says Quique. "We're talking about much simpler things, like just getting the paperwork done."

Among its various emergency reforms, the conservative government says it is working on a law to cut the red tape for people launching their own businesses.

Ana, Tamara and Quique say they are covering their costs but relying on their families to live.

Yet theirs are rare tales of hope in a crisis that aid groups has thrown millions into poverty.

"I think there is a growing dynamism. We are seeing just the tip of the iceberg," says Javier Sanz, director of an MBA programme at Madrid's Complutense University.

"In the next five years people are going to realise more and more that to find the perfect job they are going to have to make one up. For that you need to be an entrepreneur."


Get a job you love faster – here’s how I will help you



By Neil Patrick

I had a rude awakening last night. One of my Twitter followers said words to the effect – ‘Can you actually help me find a job?’

Career development development and job hunting have gone through a silent revolution in the last few years. Trying to explain this and help people deal with it is the whole purpose of my online presence. So I was stunned to say the least. It prompted me to think though that perhaps I should provide a more complete guide as to how I can help.

I think many people, especially mature professionals have no idea how the process of finding a new job has changed beyond all recognition in the last couple of years. Yes it really has been that dramatic and fast. If the last time you got a new job was more than two years ago, you just will not succeed today with the same approach and methods you used last time round.

That’s the reason I set up 40pluscareerguru, because in this terrible recession  too many people’s talents are going to waste and I wanted to do something about it.

So here’re all the things I provide right now every day for free.

  1. Daily jobs news and tips

Yes this is a blog. But it’s a blog with a purpose. I want to provide mature professionals with insight into the evolution of jobs and hiring processes in the digital age. Ironically, this is not so easy to find amongst the deluge of generalized and shallow information which is all over the web. Every day I scan my news feeds for what I consider to be the most valuable and helpful news articles and blog posts I can find. What I consider the best and most insightful, I share on Twitter. I also put up new posts every week, either by myself or the experts who I collaborate with.

If you wish you can subscribe to my posts by email. Now I know this is a danger sign for most of us these days. If you wish to do this, you'll just get my new posts delivered to your email box. Typically once or twice a week. That's it! No offers, sales messages, links or other junk. And of course I will never share your email address with anyone else. Ever.


  1. New job vacancies daily feed

Not only do I post new information regularly, I also retweet lots of vacancies I come across as soon as they are announced. You’ll see these in my Twitter timeline. Some of these appear in the Twitter feed on this blog, but to see them all, you’ll need to look at my Twitter timeline daily.

If you are a recruiter and you'd like me to include your vacancies, please let me know.

  1. Finding work – the best tips from the world’s greatest experts

Since I set up 40pluscareerguru, I have been privileged to connect with many of the world’s greatest recruiters, coaches, and HR leaders. Not only do I share what I consider to be their best insights and tips through Twitter,  you can also connect with them directly yourself, just by following them. This list is growing daily and fast. 

  1. Quickly find YOUR key recruiters anywhere in the world

Importantly, my Twitter account is set up so you can easily find and connect with any of my key recruiter contacts. To help you, I have organised these into public lists, grouped by region. You can access these by going to my lists on Twitter. So if for example, you want to get a job in Australia, you can go to my Australia and New Zealand recruiters list and follow all the recruiters there. Then, not only will get a steady stream of their job vacancies straight into your Twitter account, you’ll be able to contact them directly and make them aware of your job hunt and get them working to help you.

You'll find my lists here

I have also written a post here which provides you with a strategy to get recruiters on your side and working harder for you.


  1. Finding top recruiters is only part of the task

It’s really valuable to be able to find the right recruiters quickly, but of course recruiters work for their clients not for you. Generally, they are far too busy with this to help job candidates craft their resumes and LinkedIn profiles into super-slick selling machines which will have jobs finding them (yes, if you do it right, that is exactly what will happen).

At least 90% of the professionals I help have sub optimal LinkedIn profiles and/or resumes. Not only that, most do not know how to use LinkedIn effectively so the jobs find them. But if you follow this blog and my Twitter account, you'll get regular information and tips that will help you improve your job search, LinkedIn profile and what folks these days call your personal brand strategy (Yuk!).


  1. Connect with me on Linkedin

Twitter is great for providing a steady stream of new information and leads. But it’s not really possible for me to help anyone through public Tweets of 140 characters. However if you connect with me on Linkedin, we can exchange information in private.  So I'm always happy to accept invitations to connect on Linkedin. Here’s the link to do this   http://linkd.in/10EqkCT


Finally, if you'd like to help me help more people, do please share my posts via any of the buttons at the top of each page and hit the G+ like button whenever you feel I deserve it! Thank you :-)

So I hope this post helps you get more out of this blog and helps you achieve your career aspirations faster. Please let me know what you think and how I can be more helpful in the coming months.

What a New Set of Skills Can Do


By Marci Alboher, vice president of Encore.org, and the author of "The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life."


The plight of jobless Americans in their 50s and 60s is well documented, and it deserves attention.

But there’s a different, more optimistic story unfolding. A small army of baby boomers is hitting midlife eager to apply their talent and experience to solving some of our country’s - and the world’s - toughest problems, from homelessness to climate change.

Colleges and career coaches recognize that people in their 50s and 60s seeking to put their skills to good use are good customers.

Often the first step is getting new skills. Consider Gary Bates, an airline pilot forced into mandatory retirement, who, together with his wife Beth, started Care-To-Go, which provides in-home and travelling elder companions. The Bateses gained credentials as caregivers at Gateway Community College in Phoenix and honed their business chops through the help of mentors and coaches.

Colleges and career coaches recognize that people in their 50s and 60s seeking to put their skills to good use are good customers. Structured programs offer another option. At ReServe, operating in seven locations in the U.S., skilled workers 55 and older are placed at nonprofit and public agencies in part-time projects with modest stipends. For some, that work is the destination. For others, it’s a gateway to a new kind of work, much like internships are for young people.

The Encore Fellows program is another model. Encore Fellowships – currently available in 20 metropolitan areas around the country – matches seasoned professionals from the private sector with nonprofits. The fellows, who earn a stipend, make high-level contributions to these nonprofit groups while learning about a new culture. After the one-year program, most fellows remain in the nonprofit sector in paid positions.

Some argue that keeping older workers in the work force will make it harder for young people to launch or advance their careers. But consider this: many people in encore careers start businesses and nonprofits that generate jobs. And pathways like ReServe and Encore Fellowships create incentives for experienced workers to move on and for younger workers to take their places.

Let’s also remember that today’s 20-year-olds will eventually be 50-year-olds. No doubt millions among them, too, will want to be able to contribute to society while earning a living -- in an enriching, multigenerational workforce. 

Join Room for Debate on Facebook and follow updates on twitter.com/roomfordebate.

3 Bite-Sized Tips to Power-Up Twitter for Your Job Search



Advice abounds on how to use social media to advance your career and job search. Beyond reading the volumes of great books, breaking down advice into manageable bites is a smart way to venture into the often-rough social networking waters. Also, choosing one site and really getting your feet wet is helpful to prevent social media overwhelm and scattershot behaviour. The following are three snack-size tips to help you get started using the niche-networking site, Twitter.

Tip No. 1: Create a Twitter handle that articulates your value. This may simply mean using your name, particularly if your personal brand and unique value are highly connected to your name. So, @JaneDDoe may just be the perfect draw to brand you. However, if your brand is better exuded through a descriptive representation of what you do, whom you serve, how you serve, and so forth, then consider drawing a visual word picture.

The challenge: Creating this handle to represent your brand in just a 15-character limit. But you can meet that challenge. It just takes thought and brainstorming.

Check out these eight examples of personally branded, value-focused and/or descriptive Twitter handles to get your juices flowing:

1.      Showing your unique value: @WorkIntegrity (A career transition consultant with integrity)

2.      Showing what you do: @bizshrink (A leadership psychologist who grows psychologically savvy leaders) 


3.      Describing how you help others: @AuntieStress (She undresses your stress by getting to the heart of the cause) 

4.      Using your name brand: @lizadonnelly (A New York-based cartoonist and writer) 

5.      Creating a hybrid handle: @RedBaronUSA (A turnaround management and growth strategy expert who uses a company name, RedBaron, and first name, Baron, in the handle) 

6.      Describing what you do while concurrently using your company name: @Brainzooming (Strategy, innovation, creativity, and social media ideas) 

7.      Incorporating your name brand plus credential (niche area of focus): @tracystewartcpa (A CPA PFS CFF CFP CDFA, collaborative neutral financial advisor) 

8.      Emphasizing your personal brand tagline: @ValueIntoWords (A certified master resume writer translating value into words. @Glassdoor career and workplace expert) 

Tip No. 2: Follow a couple dozen people and begin sharing their content.

This can start as simply as researching four or five of your favorite colleagues on Twitter and then following them. Tag along a few of the people they follow. Read through their tweets. Select a resonating tweet and share it using the "retweet" button. Or, better yet, create a personal introduction to the tweet and customize your share.

You can do this by copying/pasting the original tweet into a new tweet window and then typing in additional, value-add language to introduce the tweet. This will test your writing precision and editing skills because you likely will need to trim the original tweet (without changing the meaning), and have to create a brief, three- or four-word value-add remark, all while fitting into the 140-character limitations.

The following is an example of a tailored retweet of a blog post where the poster pulled out the takeaway message that she found most compelling.

Example of original tweet: "4 tips for better negotiations http://www.stumbleupon.com/to/s/73xwDS"

Example of tailored retweet: "'Watch where you set your anchor' + 3 more tips for better negotiations: http://bit.ly/VtqfOr by @twilli2861"

Tip No. 3. Tweet your own content.

Once you get the hang of tweeting, consider developing your own original tweets. If you author a blog or guest post on other blogs, then it would be natural to share that content. If this isn't the case, then create 140-character tips that apply to your area of expertise. So, for example, if you are a sales professional, you may want to prepare a sales tip to help your followers sell better, or you could share one thing not to do when trying to close a deal. In other words, consider what's in it for the follower before composing a tweet, then offer practical advice they can immediately implement.

While Twitter can be a noisy playground with lots of equipment with which to experiment; e.g., TweetDeck, HootSuite, hashtags, Twitter chats, and such, don't let that bog you down. Instead, target in on one area of that playground and start swinging. Let your legs fly, throw your head back. At the same time, play safely and courteously. You will find yourself exhilarated and playful, at the same time, growing your career muscle in communication and collaboration.

Jacqui Barrett-Poindexter is a Glassdoor career and workplace expert, chief career writer and partner with CareerTrend, and is one of only 28 Master Resume Writers (MRW) globally. Jacqui and her husband, "Sailor Rob," host a lively careers-focused blog at http://careertrend.net/blog. Jacqui is a power Twitter user (@ValueIntoWords), listed on several "Best People to Follow" lists for job seekers.

This post originally appeared here:
http://money.usnews.com/money/blogs/outside-voices-careers/2013/01/28/3-bite-size-tips-for-using-twitter-in-a-job-search

Think differently - six inspiring stories of boomer career reinvention


By CAITLIN KELLY
 
IT’S a baby boomer’s nightmare. One moment you’re 40-ish and moving up, the next you’re 50-plus and suddenly, shockingly, moving out — jobless in a tough economy.

Too young to retire, too old to start over. Or at least that’s the line.

Comfortable jobs with comfortable salaries are scarce, after all. Almost overnight, skills honed over a lifetime seem tired, passé. Twenty- and thirty-somethings will gladly do the work you used to do, and probably for less money. Yes, businesses are hiring again, but not nearly fast enough. Many people are so disheartened that they’ve simply stopped looking for work. 

 For millions of Americans over 50, this isn’t a bad dream — it’s grim reality. The recession and its aftermath have hit older workers especially hard. People 55 to 64 — an age range when many start to dream of kicking back — are having a particularly hard time finding new jobs. For a vast majority of this cohort, being thrown out of work means months of fruitless searching and soul-crushing rejection.

To which many experts say, “What did you expect?”

Everyone, whatever age, needs a Plan B. And maybe a Plan C and a Plan D. Who doesn’t know that loyalty and hard work go only so far these days?

“Shame on you if you’re not thinking every single year, ‘What’s my next step?’” says Pamela Mitchell, a career coach and author. “It’s magical thinking  to do this.”

Ms. Mitchell, who has reinvented her own career a few times, says everyone should think about options, alternative job paths and career goals, just in case. She recommends talking over job possibilities with family members and, if possible, building a financial cushion.

Constant networking is crucial, too. The idea, she says, is to prepare in case a big change comes.

“If you’re thinking about it, you’ll be doing all this piecemeal along the way,” she says.

All of which, of course, is easier said than done. But some people who have gone through the emotional and financial strains of late-career unemployment say that with skill, determination and a bit of luck, the end of a job doesn’t have to be the end of the world. Changing jobs or careers can be a good thing later in life, despite the many risks. Many agree that a willingness to push beyond the comforts of location, lifestyle and line of work is vital.

Though there is no single path, there are success stories that offer hope.

After Bonjet Sandigan left a job in computers, he chose to operate a franchise for ShelfGenie, which makes custom shelves.

Like the story of Bonjet Sandigan, now of Delray Beach, Fla. An information technology specialist, Mr. Sandigan was laid off from Dun & Bradstreet in August 2011. But Mr. Sandigan, now 51, has since carved out a new career with ShelfGenie, a seller of custom home shelving.

It was a big switch. Mr. Sandigan grew up in the Philippines and has a computer science degree from Texas A&M. For years, he worked in I.T. support, helping customers over the phone. But he never managed to move up. When Dun & Bradstreet offered him a severance package, he figured that he could finally afford to take a little time to figure out his next move.

“I did some soul-searching about what’s important to me,” he says. “As you grow, your priorities change.”

His father had been an entrepreneur in the Philippines, and Mr. Sandigan was attracted to the idea of working for himself. With the help of a consultant, he looked into buying a franchise in the I.T. or health care industries. Then he considered a ShelfGenie franchise, which appealed to him partly because it was a turnkey operation.

“The infrastructure is there, the market is there, the policies and procedures are there,” he says. “You just have to follow the procedures.”

Mr. Sandigan had worked in I.T. in various industries, including health care, gambling and financial services, so he was willing to try something new again. Still, the change wasn’t easy.

“I had a whole lot of fears,” he says. “But my background told me to do the numbers, do the math and research the market.”

He eventually spent a low six-figure sum to buy four ShelfGenie sales territories and, after living for decades near Dallas, moved to Delray Beach for his new career and new life. He says his experience in I.T., working with cross-cultural teams in India and China, has been surprisingly useful in his new job, which requires a focus on customer service.

“It was a very diverse culture, so my experience there, trying to understand where people are coming from” proves helpful in his current work, he says. He says his old career taught him to listen closely — a valuable skill in his new work.

“Now that I have to be in front of the client,” he says, “I can spend two hours with them before we even discuss the product, and I can do a demonstration.” 

Mr. Sandigan says he figured that the switch would mean a drop in income, at least initially. The first six to eight months would be hard. But, by his reckoning, his new career is on track financially.

“I’m right where I’m supposed to be,” he says.

The Adventurer

Clare Novak is more than on track with her new career. At 58, she is making twice as much as she did in 2008, when her previous work dried up. 

But Ms. Novak didn’t just change jobs. She changed countries and cultures. After 18 years working in Chester Springs, Pa., doing management training for a range of businesses, she moved to Islamabad, Pakistan, in November, to work as a human resources adviser to nine power companies. Her first contract will last through this year, and possibly through 2015, a prospect she is happy to contemplate.

How did she end up making such a leap? She had formerly done work for someone in Egypt, who e-mailed her a job description and asked if she knew anyone who might fit the bill.

“The only person I know who would go there is me,” Ms. Novak says. When asked if she was interested, she said, “I was thrilled and said yes.”

Today, her life is vastly different. Once an avid hiker, she now spends more time at home, given that she is a foreign woman in a patriarchal society. She lives in what amounts to a rooming house and no longer enjoys the privacy she did in Chester Springs.

“Fortunately, I’m with a very collegial group,” she says.

She is accustomed to adapting, and to using her networking skills. In the economic downturn, “networking and word of mouth were how I developed my business,” Ms. Novak said in an e-mail interview. “Volunteering and networking kept me in business quite nicely, including overseas work in Egypt and Ukraine, and later Canada and Kuwait.”

When American businesses began automating the training that was her specialty, a shrinking profession shrank further. Several of her large clients ended projects.

“My business was down to a few small projects and one week’s work a month in Kuwait,” she says. “The year after, I had only Kuwait, which was not enough to make ends meet.

“In those down years, it was a struggle to remain positive and keep at it,” she says. “A long-time friend and colleague suggested that we form a business forum of like-minded women to help each other. We kept each other on track with our businesses and emotionally.”

To this day, she says, all of those women “are still in business, and we are all experiencing upturns.”

Moving to Pakistan has meant big changes. “There is considerably less autonomy for any foreigner of any age here,” she says. “Due to security, both men and women can only walk in the daylight, and never alone. Our driver can take us to specific sectors, and outside of that we require a protection officer to accompany us. Society is relatively segregated socially, so women cluster together and men likewise. The businesswomen I meet are comfortable in mixed groups, and some are very cosmopolitan.”

All the trade-offs are worth it, she says. Ms. Novak says she loves the adventure of living abroad, and the satisfaction of “being able to make a difference in people’s lives.”

The Inventor

Jeffrey Nash, invented the Juppy, a sling that helps children learn to walk.

After 15 years selling men’s clothing for a national retailer, Jeffrey Nash, 58, was earning $90,000 a year and was often the top salesman in his company. But as the recession deepened, he began referring his customers to struggling co-workers. His sales commissions took a hit.

“I kind of softened up,” he says. “My sales went down because I was sharing them.”

His income fell to $65,000. And as shoppers became more cautious during the recession, he knew that it would soon fall even further.

“I was doomed,” he says. “I knew I had to come up with an idea.”

Mr. Nash, who lives in Las Vegas, had invented a device he called the Juppy, a sling that helps toddlers learn to walk more safely and confidently.

“I had already touched base with a patent attorney and had started the ball rolling,” he says. He took three weeks of vacation to see if he could make a go of his invention, telling only a few people about his plans. Their opinions were “really negative,” he recalls.

Undaunted, he drove to Los Angeles and San Diego, selling the Juppy from his trunk and on a televised sales show, and earning $12,000 in three weeks.
“I never went back to work,” he says.

Investing $35,000 of his savings and an additional $9,000 from his father and a friend, Mr. Nash had the device manufactured in China.

“The transition was simple,” he says. “If I’d stayed in my old job, I was going to lose in the end. I was done. I needed a massive change. I needed income of several hundred thousand dollars. I knew I had to take a risk, a massive risk.”
That included selling his home — for $200,000 less than he had paid for it, because of the downturn — and renting a house instead.

“I used to drive a Lexus,” he says. “I let that go. I don’t need it anymore.” 

Mr. Nash has since sold $500,000 worth of his product, netting $200,000 in two and a half years, an annual average of $80,000.

He is relieved, and proud of having successfully leapt from the familiar into the unknown.

“It’s unbelievable to me that at my age I recognized a need and filled it,” he says. “We’re having a hard time filling orders right now, we have so much demand.”

The Renovator

Duke Marquiss had a lot of experience in real estate, but the recession meant a lack of new developments for him to work with. Today, he buys houses and renovates them for sale.

When the economy heads south, it helps to have been through the situation a few times before, says Duke Marquiss, 67, a real estate investor and broker in Fort Collins, Colo. In 1974, he bought a motel in Gillette, Wyo., during an oil and coal boom. “I made the most money of my life,” he recalls.

But the boom went bust, and in 1987, he moved to Scottsdale, Ariz., where he worked as a mortgage broker. By the time he and his wife moved to Colorado in 1989, Mr. Marquiss understood how to buy, sell, manage and rehabilitate real estate.

Today he earns his living in the real estate market niche known as A.R.V., for “after repair value.” He buys properties, restores them and sells them for a profit. Tipped off by a local friend, he bought 65 town houses in Rock Springs, Wyo., in 2005 for $75,000 apiece, on average, and sold them each for about $100,000.

Mr. Marquiss had saved carefully and lived for three years with no income during the worst years of the recession. Because of a lack of new construction, he says he couldn’t “do the development side I liked and was good at.”

“That left me back selling houses,” he adds, “so I decided I would fix and flip.” 

Growing up on a large sheep farm taught him “ranch-hand logic,” but Mr. Marquiss acknowledges that he has had to learn his new business quickly, including how to use social media to gather advice from generous industry veterans. “LinkedIn helped a lot,” he says.

Mr. Marquiss uses only private investors to do his deals, borrowing between $15,000 and $450,000. “They’re tired of low interest rates or losing their money in the stock market,” he says.

His new line of work is not for everyone, he warns.

“You’ve got to be flexible and think very quickly,” he says. “You can’t bank on any of these deals ever closing.”

Before he found his new field, his wife suggested at one point that he find a full-time job working for someone else. He sent out 200 résumés, but received only one call. Sharply reducing their costs of living helped Mr. Marquiss and his wife, Ginger, weather the transition to their new life. They sold their 3,000-square-foot mountain home and now live in a condominium a third of the size in Fort Collins. He also saves $600 to $700 a month on gasoline by not commuting 45 minutes each way into town.

“It takes a conscious decision to reduce your overhead,” he says. “I see so many people in denial about where they really are financially.”

The Networker

Kenneth Jay Cohen, with his son, Jonathan, has been laid off several times, which has taught him the power of networking.

Since graduating from college, Kenneth Jay Cohen, 52, of Stamford, Conn., has faced six layoffs, the first in his early 30s, and the most recent at 50 with two young children to support. A prolonged period of unemployment wasn’t an option, so he did what he has done diligently for decades: he called upon his multiple networks for guidance and leads.

The first time he lost his job, “it was a shock, because I’d never experienced this before,” he says. “But now I know exactly what to do. I try to feed the network as much as I can while I’m still working so I know it’s there when I need it.”

He has more than 1,000 contacts on LinkedIn and works at finding and keeping business contacts elsewhere, too. “Every three or four months I go to a meeting,” he says. “I know who in my network is out of work, so every time I pick up a lead I pass it along to the group.”

Staying actively connected has also helped.

“I’m associated with a few finance groups within my own industry because people in finance need I.T.,” he says. “I also network with bankers, investment bankers and management types and a few accounting groups.”

In all, Mr. Cohen belongs to 24 groups, of which he is most active in seven to nine at any given time.

When he has lost a job, he has made a point of expanding his networks even further. “I always pick a new group to which I devote my time and my leadership skills,” he says. “It keeps me sane. It keeps me focused.”

It took him five months to find his latest job, a full-time position handling I.T. security for a Manhattan-based financial services company. He found his previous job within 30 days, picking up a year’s guaranteed contract work in Hartford.

“I seem to be able to find work,” he says modestly. “I know project managers who’ve been out of work for two years, and they’re really frustrated.” Some, he says, are too busy nursing their wounds to get out and meet the dozens, perhaps hundreds, of others in their field and affiliated areas who might be able to help them.

Living in an affluent area can complicate the issue when it’s time to tighten your belt.

“I’m back to where I was three and a half years ago financially,” he says. “The consumer I used to be when I was younger has considerably changed. It boils down to what your priorities are, and mine is my family. Sure, I’d like a shiny new Lexus and a million-dollar home. But is that practical for me? I’d rather have my kids.”

http://www.nytimes.com/2013/01/13/business/how-5-older-workers-saw-a-chance-to-remake-their-careers.html?pagewanted=4&_r=0

Overlooked steps to help your job search


By Katy Piotrowski
I’ve talked with hundreds of eager job seekers this year, and these are the top job-finding opportunities they seem to miss most consistently:

• A clear focus

Even cats know it’s smart to have a plan: “One day Alice came to a fork in the road and saw a Cheshire cat in a tree,” reads Lewis Carroll’s classic “Alice in Wonderland.”

“ ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter.’ ”

 • A directed LinkedIn profile with a healthy group of contacts

With just a few keywords, such as “marketing analyst Fort Collins,” a hiring manager can locate prospective candidates. If your profile doesn’t align to your job search goal (or if you don’t have a LinkedIn profile), you’re sure to be missed.

Join related LinkedIn groups, such as Colorado Purchasing Managers, to quickly expand your network.

• A target list

Refer to my cat comments above, and then create a list of at least 20 organizations likely to hire someone for the job focus you’ve chosen.

Research the hiring manager at those businesses — not human resources; the person you would report to — and send her your resume with a short note saying, “I could be a resource for you. Could we meet?”

Mine your LinkedIn contacts for possible opportunities to connect with people at those companies.

• A resume that reflects where you’re going, rather than one that recounts where you’ve been

Most of us don’t enjoy reading history, so why would a resume screener, who has to look at hundreds of documents each day, want to know the nitty-gritty details of a job you held 20 years ago? Instead, inspire her to call you by presenting a carefully chosen set of facts and accomplishments that show her why you’re the right person to meet her needs.

• A team of supporters briefed and actively helping you

Inform anyone who believes in you of your job hunting goal, show them your target list, and ask for next-step ideas. Then roll into 2013 with much better job-hunting momentum.

Katy Piotrowski, M.Ed., is the author of “The Career Coward’s Guides” and provides career and job search support with Career Solutions Group in Fort Collins. Reach her at (970) 224-4042 or katy@careersolutionsgroup.net.

This post originally appeared here:

The Elevator Pitch Part 2


To follow on from Patra Frame, here’s some more insight into perfecting your elevator pitch from Chris Westfall, the leading expert on this topic.

Chris Westfall is the national elevator pitch champion, and the author of "Five Great New Elevator Pitches".

The elevator pitch is a simple but powerful tool. However, just because it is short doesn’t mean you can compose the best possible pitch in a couple of minutes. You need to give it some serious thought and practice and Chris shows you how you can do it here. Thanks Chris!




Unleash your unique career power


By Neil Patrick

Here's an inspiring video from last week of my friend Scott Dinsmore's speech at TEDx.

In case you don't know, Scott is the man behind the LiveYour Legend programme.

Scott has single mindedly pursued the realisation of his vision over many years now and I think it's a philosophy and toolset whose time has now come.




I have always felt that the Live Your Legend programme is invaluable to baby boomers. Perhaps even more than younger groups, we are prone to accepting the idea that what we are now is what we must always be.

This is a very risky strategy in today's world. More than ever, we need to embrace new possibilities of what we can become.Today's problems really can be tomorrow's opportunities if we apply the right tools to release our own unique strengths, passions and capabilities.