Over 40? Here’s what potential employers are thinking about you – and what to do about it…

Yes, it’s Patra Frame time again!  I really like her great insights and no-nonsense and pragmatic approach.

This film takes a sensible approach to tackling ageist attitudes amongst employers. Not least, you’ll get a better understanding of what they are thinking about older candidates. You cannot eliminate ageist attitudes, but understanding them is the first step to constructing your own plan to overcome them.

You also get some great tips here on how to assess which types of organisation are best to approach and which ones to avoid. Sadly, ageism isn't going to go away anytime soon, but we can apply our maturity and intelligence to combat it.


  1. Another way to deal with age discrimination: switch to self-employment. There’s less discrimination. Many of the concerns that Patra Frame lists do not apply to freelancers and consultants.


    Diana Schneidman, Author, Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less

    1. I agree Diana. And having read your great book, I can only recommend it to anyone considering this option. Let's play to our strengths!