The workplace has changed dramatically. These days, there's more to maintaining a career than your day job. Get another oar in the water, fast.
By Liz Ryan, Contributing Columnist, Kiplinger.com
October 23, 2012
I call baby-boomers the bushwhacked generation. Back in the
early 1980s, when I began my career, the message to a new hire was
"Welcome to XYZ Corporation! We’re so glad you are part of our team. We
look forward to a long and happy employment relationship with you."
You'll be amazed what happens when you start writing regularly about topics that interest you, especially when your advice can help other people. It's free to start your own blog at Wordpress.The blog itself may turn into a revenue generator for you, or the contacts you make via your blog may create financial opportunities (or both). What are you waiting for?
Hard as it is to admit, back then I
was one of the people peddling that longtime-career Kool-Aid. I was a corporate
human-relations person, one who never questioned the idea that if people came
to work and put their shoulder to the wheel, they'd earn a nice living and
climb the corporate ladder straight to retirement.
Now that the corporate ladder is
sawdust under our feet, baby-boomers need to think differently. Longtime
employment isn’t just elusive; it isn't even always a good thing. Every day I
talk with employers who say "This candidate seems like a good guy, but I
worry about him, too. He spent 26 years at his last job. Do you think this guy
can flex, Liz?" In some respects, having many jobs with varying
circumstances equips a job-seeker better for today's workplace than one
longterm gig.
How is a baby-boomer to deal with
the ever-shakier employment landscape? My advice: Grow new muscles. People need
altitude on their careers now, and perspective they didn't need when a job
search was a once-every-decade-or-so proposition. We need to be aware of the
talent marketplace all the time. We have to know which business problems we
solve for employers, whether we're job-hunting or not. More than anything, we
need multiple oars in the water.
An oar in the water is a revenue
stream and a way to exercise professional muscles. If you've been a W-2 type
since forever, you likely haven't thought much about additional oars. (Our kids
know all about them, however. As a 25-year-old in Denver told me, 'It drives my
mom crazy that I've got a degree and five part-time jobs. She doesn't
understand that I don't want one full-time gig. I make more money this way, and
I don't lose sleep worrying whether my employer likes me or not.')
Back when, having a side job meant
bartending or singing at weddings, something most corporate types would shun as
too down-market for their tastes. Today, it's different. I encourage every
working person to have a business card separate from the one your employer gave
you. You could consult, advising overburdened businesspeople in your spare
time. You could pick up freelance gigs from the comfort of your den. You can
make money in a thousand ways without even blowing your professional cover.
Putting out a shingle isn't just a
good idea financially; it's essential for your mojo, too. Solving other
people's problems is the best way to grow your connecting-the-dots skills, the
same skills we need to thrive in the new-millennium workplace. Here are three
of our favorite oar-in-the-water options for otherwise-committed W-2 types.
"Elance" Your Knowledge
Elance.com pairs freelance workers with projects
they can complete from home. Projects range from tiny (a graphic designer
paying $35 for a more fluid bio than she could write herself) to gargantuan (a
six-month project with a five-figure payoff). If you want to put a toe in the
second-revenue stream, this is one great way to begin.
Blog About What You Know
Every day I talk with baby-boomers who are experts on all sorts of subjects – including areas of expertise they get paid for at work and ones they've cultivated over the years on their own, outside of work. I recommend that people who know a lot about anything at all start a blog or a Facebook page, to get the "sharing what I know" juice flowing and to enable other enthusiasts in the same space to find them.You'll be amazed what happens when you start writing regularly about topics that interest you, especially when your advice can help other people. It's free to start your own blog at Wordpress.The blog itself may turn into a revenue generator for you, or the contacts you make via your blog may create financial opportunities (or both). What are you waiting for?
Get a Business Card
When it comes to oars in the water,
the big message is "Be available when opportunities arise." To get
started, go to Vistaprint.com
and get business cards that brand you as something other than your company's
assistant manager of whatever. I want you to get business cards, no matter what
your work situation is – they cost almost nothing. You can worry about the
actual business later.
Sadly, we've taught the baby-boom
generation that entrepreneurism is something exotic and risky, not suitable for
the average person – absolute hogwash that would have horrified our
grandparents. My friend Jody, unsure how to brand herself, ordered business
cards that displayed her name over the tagline "Available for Lunch."
Those cards got her fantastic freelance jobs and ultimately a terrific W-2 gig.
You don't have to pick a business name, design your offerings or create a
business plan, at least not yet. Just get out there and start talking to people
about their issues. You'll be amazed how fast your new-millennium workplace
muscles grow.
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