Is this career suicide?

By Neil Patrick

We hear so much about the explosion of social media and how it’s changing the world, that it’s easy to think that everyone is involved.

Think again.

Naturally enough I whenever I meet my close personal friends, we inevitably discuss how their work is going. If I think about these guys, all of whom I've known for years (okay, decades) and who are all switched on, well educated professionals, I am constantly perplexed by the fact that they just don’t get social media at all.

I should start by saying that this is a very small and skewed sample. All of them are aged 50ish, and employed. They are all male and they all work in the UK. So this isn't in any way reliable research ‘data’. But they are a good sample of the type of people I am trying to help with this blog.

One is a lawyer, another is a mental health worker, one is a CEO, one is a senior civil servant, one is an accountant, and another works for a medical equipment company. Six middle-aged guys all accomplished professionals in their fields.

Every one of them depends on their job for all or nearly all their income. Sure, some have working partners, but in no case does their partner’s income exceed their own.

Firstly, none of them use Facebook. I actually think that’s fine. I don’t use it either simply because I consider it to be more or less irrelevant to my career interests. You may have a different opinion about Facebook, but essentially I consider it a low priority because I think it is really a platform for friends and family relationships, not professional ones.

LinkedIn is of course the only really serious social media site for professional networking. Of these six friends, only one has more than 500 LinkedIn connections and a 100% complete profile. Two have no LinkedIn profile at all. The other three all have fewer than 100 connections and don’t even have a photo on their profile. They very rarely even look at LinkedIn.

Moving on to Twitter, not one of them has a Twitter account. And you’ll not be surprised either that none of them has a blog.

So these guys are all pretty much not participating in the social media revolution. Even my friend who has over 500 LinkedIn connections is what I call a ‘passive’ user. His use of LinkedIn is really more or less just as a self-updating address book.

So what are the reasons for their decision to not participate?

The most common one, is, “I just don’t have the time for that”. The second is that they cannot see how it can possibly be of value to them. The third is that they generally have no idea of how they can leverage the power of social media.

But slowly (very slowly) they are waking up. What I have found in recent months is that more and more of them have moved on from their default position of the last few years, which was, “that’s a waste of time” and, “I’ve got better things to do”, to “Yes, I know it’s important, but I really don’t know what to do”.

So they are showing signs of acceptance of the way things have changed, but remain in denial, having changed their excuse from, “It’s not important”, to “I don’t know how to do it”.

I find I am having more and more discussions with them about how to leverage their LinkedIn profiles. But mostly, they are carrying on as before, making huge assumptions about how they ought to use social media, and generally getting it wrong in the process.

One of them recently lost his job in a reorganization. He was one of the guys that had no LinkedIn profile at all. Naturally I am doing all I can to help him recover from this situation. But I am sorry to report we have no good news yet.

Can I say that if he’d had a LinkedIn profile he’d not be in this situation? No, that would be naïve. It wouldn't have prevented him losing his job. And it wouldn't guarantee that he would find another one completely effortlessly.

But I am sure that if he had developed a strong personal online brand, a global network of relevant business contacts and a position as a go-to expert in his field, he’d have infinitely better prospects than he has right now.

I actually do consider him to be a real expert in his field. But just about the only people that know about that are he and I. So right now, we are facing an uphill struggle. He’s missed the train and the next one coming is going to be really slow.

He’s a survivor and a fighter though and so I think he’ll recover eventually, but this is sadly a big problem, when it so easily might just have been a little blip, or quite possibly a massive opportunity.

So, he’s now fighting for survival with dwindling personal financial resources and no significant opportunities on the horizon.

In some ways, it’s the stories of these guys and the many others just like them that I know, that have been an inspiration for me in writing this blog. Mind you I know also none of them read it...
plus ça change...