By Liz Hardman
What happens when more than 300 people apply for one junior position at a company? And how do recruiters select a shortlist?
I recently had to recruit for my organisation - here I explain how I shortlisted candidates - more specifically the process I used to remove applications from the shortlist.
We recently placed an advertisement for a junior position at Northstar. We expected to get a few applicants but we didn't anticipate receiving quite the number we did - more than 300.
More startling than the sheer volume, however, was how few of the candidates actually made the cut; only 10% were shortlisted. So, what was wrong with the other 90%? And how can you make sure employers put your application through?
If an advert asks for a cover letter with your application, include one
60% of the applications we received did not include a covering letter, even though we asked for one.
Use this letter to sell yourself and explain why you want the role, why you're suited to it and, most importantly, what you can bring to the company. Don't go into how working for the company can help you achieve your goals and increase your skillset: companies aren't in business solely for the purpose of staff development. At this initial stage, show them you've got something they want.
Specific experience may be the key thing they are after, but if you don't have all the desired experience requested, don't despair - think laterally. Maybe you have transferable skills from a previous job, hobbies or interests which have helped you to develop skills the employer is after? For instance, you might not have developed leadership skills in a part-time job, but volunteering with a local Brownie or Scout pack might have taught you the same thing. The person we actually employed for this role had minimal desired skills. But they had other skills, which were of major benefit to us, as well as having the right enthusiasm and work ethos, which made them a great fit.
Don't directly copy cover email templates
If you really want a role, then write something specific to the role you're applying for. It's really obvious when candidates are applying for everything and anything. The text on your email or cover letter should demonstrate that you have specific skills and experience for this role/company which are worth the recipient opening the attachments. A generic email that reads, "Please find attached my CV and cover letter for you to see if my skills are a match for your company/position advertised" will not prompt the reader to continue. Tailoring your application takes more time, but will increase the possibility of you being called in for an interview. But keep it concise though - don't go overboard with the email text.
Use the correct salutation and check your spelling and grammar
If this isn't right, many recruiters will switch off immediately: it screams of a lack of English skills and attention to detail.
Don't start emails with "Hi", "Hello", "Dear All", or similar. You're not sending it to your friends. Instead, if the job advert gives a contact name, address it to them. If not, use the fail-safe "Dear Sir/Madam".
In our case, the job advert only gave my surname, so I knew that any applicants who wrote "Dear Liz" had taken the time to look for my name on our website - and this really showed initiative.
One of the requisite skills we said that applicants needed to possess was good spelling and grammar, but a number of applications did not meet this requirement. All email systems have spell checkers, so use them. Then read through what you have written again to check for typos, missing words and other errors. Finally, you could ask someone else to give you their opinion to check it's clear and makes sense.
Demonstrate you are interested in the organisation
As well as looking at the employers' website, take your research a bit further. Check whether they have they been in the news, or what their company focus is at the moment. Have a read of their blog (if they have one) to get to know what some of the employees are doing and so you have some great conversational collateral. Demonstrate that you are aware of how the role you are applying for fits into the organisation and in a wider context - what's new in the industry that the company is operating in?
Make your application stand out
Whether it's in the way you format your CV, the tone you use or the inclusion of a piece of work which is relevant to your application, do something to distinguish yourself. If your CV is a run-of-the-mill word document, that is how you'll be perceived. For example, the applications that stood out to us were those that looked as though they had been created by a graphic designer - they used subtle shading, changes in font sizing and orientation, and a modern font. They hadn't included anything garish, but it showed skill at using software by someone with an eye for how to format a document for maximum impact, both of which are really important in our industry.
If you choose to get someone else to do design your CV, however, say that you did this because you are still developing your skills in that area and do make sure you write the text yourself. When we interviewed candidates who had submitted one of the CVs that stood out the most for us in terms of design and content, it became immediately clear that the person sitting in front of us was not the same person that had written their CV and application letter. The result was a very short interview and no invite for a second interview.
Liz Hardman is a research director at Northstar Research Partners.
If you really want a role, then write something specific to the role you're applying for. It's really obvious when candidates are applying for everything and anything. The text on your email or cover letter should demonstrate that you have specific skills and experience for this role/company which are worth the recipient opening the attachments. A generic email that reads, "Please find attached my CV and cover letter for you to see if my skills are a match for your company/position advertised" will not prompt the reader to continue. Tailoring your application takes more time, but will increase the possibility of you being called in for an interview. But keep it concise though - don't go overboard with the email text.
Use the correct salutation and check your spelling and grammar
If this isn't right, many recruiters will switch off immediately: it screams of a lack of English skills and attention to detail.
Don't start emails with "Hi", "Hello", "Dear All", or similar. You're not sending it to your friends. Instead, if the job advert gives a contact name, address it to them. If not, use the fail-safe "Dear Sir/Madam".
In our case, the job advert only gave my surname, so I knew that any applicants who wrote "Dear Liz" had taken the time to look for my name on our website - and this really showed initiative.
One of the requisite skills we said that applicants needed to possess was good spelling and grammar, but a number of applications did not meet this requirement. All email systems have spell checkers, so use them. Then read through what you have written again to check for typos, missing words and other errors. Finally, you could ask someone else to give you their opinion to check it's clear and makes sense.
Demonstrate you are interested in the organisation
As well as looking at the employers' website, take your research a bit further. Check whether they have they been in the news, or what their company focus is at the moment. Have a read of their blog (if they have one) to get to know what some of the employees are doing and so you have some great conversational collateral. Demonstrate that you are aware of how the role you are applying for fits into the organisation and in a wider context - what's new in the industry that the company is operating in?
Make your application stand out
Whether it's in the way you format your CV, the tone you use or the inclusion of a piece of work which is relevant to your application, do something to distinguish yourself. If your CV is a run-of-the-mill word document, that is how you'll be perceived. For example, the applications that stood out to us were those that looked as though they had been created by a graphic designer - they used subtle shading, changes in font sizing and orientation, and a modern font. They hadn't included anything garish, but it showed skill at using software by someone with an eye for how to format a document for maximum impact, both of which are really important in our industry.
If you choose to get someone else to do design your CV, however, say that you did this because you are still developing your skills in that area and do make sure you write the text yourself. When we interviewed candidates who had submitted one of the CVs that stood out the most for us in terms of design and content, it became immediately clear that the person sitting in front of us was not the same person that had written their CV and application letter. The result was a very short interview and no invite for a second interview.
Liz Hardman is a research director at Northstar Research Partners.
This post originally appeared here:
http://careers.theguardian.com/careers-blog/making-the-cut-recruiters-insight-yes-pile
Another important trick is to spell the names of the companies you worked for correctly and consistently.
ReplyDeleteThank you for posting here Jennifer. I agree. In fact everything must be correctly spelled and the formatting must be consistent. But more than that the increasing use of ATS systems means that even the sequence of information needs to be presented in the way the ATS expects...
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