This morning I spent an hour or so watching job search advice videos on YouTube. I got very angry
and I’ll tell you why in this post. But on the positive side, it prompted me to
consider why so much of this advice is stale, naïve, clichéd and just
misleading.
I think the first thing we have to recognise is the sources
of the advice being provided. The most common sources are:
- Recruitment firms and recruiters
- HR and line managers in organisations
- News channels and journalists
- Government agencies
One reason these are the main sources on YouTube is that
high quality video production is time consuming and still relatively expensive.
So typically, it is only organisations that have the resources to produce this
material that post it. Now I know anyone with a decent laptop and webcam can do
it too these days, but there’s a world of difference between this and
professionally produced video production with graphics, good sound, editing,
lighting, location shots etc.
The second reason is that typically, these producers have an
agenda to promote themselves, their message or both. That’s fine, but my point
is you must understand this when considering the relevance, merit and value of
what is being said. For my part, I post videos here regardless of their source
and production quality ONLY when I feel they have true merit and value.
So what was it that got me so cross? Well overall I’d say it
was the unrealistic and out of date advice I found. It was as if the recession
had never happened. No-one talked about the reality of ageism. No-one talked
about the fact that today’s jobs market is one where mature professionals with
decades of experience and skills still cannot get hired. It was a true elephant
in the room moment for me!
Let’s just look briefly at the agendas of the four sources I
list above. Recruiters make money from getting their candidates hired. They are
the real estate agents of the jobs market. No sale = no fee. So what they do is
look after their buyers first. That’s sensible because that is where their
income comes from. Job candidates are just their raw material supply. But jobs
are getting scarcer right? So in a world where buyers are getting scarcer,
recruiters focus more and more of their time on finding these and less and less
on finding candidates. They have absolutely no interest in telling anyone how
tough the jobs market is, or how job hunters can optimise their chances of
success, after all they have no shortage of applicants, just a shortage of
buyers.
HR and line managers in firms are employees right? They are
on the company payroll. And like all employees these days, they are simply
swamped with work everyday and they struggle to keep on top of it. So what
happens? That’s right, the quality of their work deteriorates. They won’t be
too popular with their bosses if they talk about how their talent acquisition
processes aren’t really that great. So
when they film an interview, what do they do? They just provide, generalised
wishy-washy comments that won’t upset anyone, especially their bosses.
But it’s worse than that. HR managers and line managers have
very often been in their job for at least the last two or three years. And as I
have talked about elsewhere on this blog, the world has transformed massively
in that time. What worked three years ago, just doesn’t work anymore. But
because these folk have not experienced any of this personally, and since they
spend all their time hoping from one emergency to the next, they are often
oblivious to what’s happening in the outside world.
What about news channels and journalists? Well we all know
that journalists feed on shock and horror stories. If they can’t do that, the
next best thing is to cover something that is newsworthy because it’s odd or
unusual. Neither of these situations are particularly helpful because what
really matters is what is happening generally and commonly. And that’s not
particularly interesting news is it? Moreover very few journalists are highly
specialised experts in any particular field, and they work to tight
deadlines…result? You guessed it - too often superficial coverage which
delivers little value to its audience.
Last but not least we have government agencies. Hmm. Well I
suspect you are already ahead of me here. Western governments are all facing
monetary and employment crises. And they are running out of options to solve
these problems. By their very nature, they are forced to present a version of
the current situation which acknowledges the problem (it’s too big to deny anymore
after all) and then describes all the efforts they are making to solve it. Oh
and all the while trying to minimise the problem as much as possible.
So I hope you can see why so much material about this topic
is distorted and diluted by virtue of the nature of its source.
So what am I to do about this? Well firstly, I have begun
posting comments on YouTube about these videos. And I will continue to share
videos on my Blog only where I feel they contain information that is credible
and valuable. I have also set up a YouTube channel which you can visit here: http://bit.ly/114Mgac
My next move will be to produce my own videos which I will
add to my YouTube Channel and post here on this blog if you’d like me to do this.
To get me off and motivated, I’d really appreciate your comments and
suggestions as to what you’d like me to cover, so that I give you what you want
to know, instead of what I want to say!
Finally I am aware that many readers of this blog are members
of the four groups I describe above. I hope I have presented your positions
fairly. If you are one of these and you’d like to add your comments, please do
and I’ll be happy to share it, even if you don’t agree with my evaluation.
Do please let me know.
Looking forward to seeing you on youtube and have plans to do the same very soon. Ta!
ReplyDeleteThank you Karalyn. I look forward to seeing your videos and will be delighted to share them. I'm still trying to find the time and courage to make a start but am determined to do it asap.
DeleteBest wishes and thanks for posting here.
Kind regards
Neil